Australia's Smallest Big Thing
The milestone launch introduced one of Australia's most innovative and smallest automated external defibrillators (AEDs), designed to make life-saving technology more portable and accessible than ever before. About the size of a soft drink can and weighing less than 700 grams, the Pocket AED is the first compact AED in the St John range.
It’s small enough to fit in a backpack, handbag, glove box or jacket pocket.
It's designed to help bring life-saving support wherever Australians work, play, and explore.
The launch event featured the big reveal – a large-scale installation that highlighted the device's remarkable compact size. It brought together media, stakeholders and partners, and lots of curious eyes of the public, to celebrate this exciting and important milestone. The campaign, Australia's Smallest Big Thing, celebrates the idea that even the smallest things can have an extraordinary impact.
The launch was also supported by the inspiring story of New South Wales colleagues Wayne "Mud" and Dave. When Dave experienced a sudden cardiac arrest at work, Wayne's CPR training and access to a St John AED helped save his life. Their story is a powerful reminder that having an AED nearby, together with someone willing to act, can make all the difference.